The 20-Second Connection:
It's Not WHAT You Say
It's HOW You Say It
“Why does that happen to me? I don’t get it?"
My friend Trisha. She just got back from a dinner party.
“It’s the weirdest thing,” she continues, “Someone will ask me, “What do you do?” and it’s as if they just asked me to strip naked and do a dance. I feel this mild panic, and as I try to tell them about my coaching practice, the words kind of stumble out of my mouth, but they sound stupid and empty. I end up feeling small and embarrassed. And so disappointed in myself.”
Trisha is not alone. I know so many solo entrepreneurs who feel the same way. Even the most confident of the pack can feel cut off at the knees whenever they answer that notorious question: What do YOU do?
The truth is that when someone asks you that question, you’ve got about 20 seconds to answer, spark their curiosity, initiate a conversation and create a connection. In 20 seconds, you need to be immediately interesting and captivating while communicating the huge scope of what you have to offer. No wonder we feel pressured and on the spot!
How can you answer that question so that whoever is listening feels compelled to ask for more information? Can you say something that will never fail to initiate a lively conversation?
How can you create a real connection with someone in just 20 seconds?
My friend Trisha. She just got back from a dinner party.
“It’s the weirdest thing,” she continues, “Someone will ask me, “What do you do?” and it’s as if they just asked me to strip naked and do a dance. I feel this mild panic, and as I try to tell them about my coaching practice, the words kind of stumble out of my mouth, but they sound stupid and empty. I end up feeling small and embarrassed. And so disappointed in myself.”
Trisha is not alone. I know so many solo entrepreneurs who feel the same way. Even the most confident of the pack can feel cut off at the knees whenever they answer that notorious question: What do YOU do?
The truth is that when someone asks you that question, you’ve got about 20 seconds to answer, spark their curiosity, initiate a conversation and create a connection. In 20 seconds, you need to be immediately interesting and captivating while communicating the huge scope of what you have to offer. No wonder we feel pressured and on the spot!
How can you answer that question so that whoever is listening feels compelled to ask for more information? Can you say something that will never fail to initiate a lively conversation?
How can you create a real connection with someone in just 20 seconds?
Continue reading "The 20-Second Connection:
It's Not WHAT You Say
It's HOW You Say It" »
